Lectures Notes about the Reflective Report of L Oreal Company

Question: Describe about the Reflective Report of L Oreal Company? Answer: Introduction This reflective report is of LOreal Company. The aim of this research is to analyze the mission and objective of LOreal. This reflective report also consist of the finding which LOreal enact by leadership, organizational culture and different other strategies. I have explained briefly about LOreal history, sector of their work, structure which they are using for working and their history. For explaining about LOreal I have used information from LOreal annual report, companys website, and online brochures. The reflective report of LOreal consist of the analysis of their sustainability in relation to environment, society and the economics of company as well as nation. About the company The LOreal group is famous worldwide for their cosmetic and beauty products. The main focus sectors of LOreal are hair color and care, skin care, sun protection, make up, perfumes. The research and principle of the company is on beauty care of different age group for male and female both (Behance.net, 2015). LOreal has its research and development centres six worldwide which perform the research, innovation and development of different products. Approximately 28 international brands are attached with LOreal group. LOreal products are distributes in 130 countries worldwide. LOreal group is having their research and development section which is responsible for doing research regarding their products. LOreal have products available in market for every age group customers. The products of LOreal group are ethical and are made without harming environment. LOreal is a having a portfolio of international brands which are unique and famous worldwide. The brands which come under LOreal group are:- The Body Shop Essie Garnier Matrix Kerastase Mizani LOreal Paris Maybelline New York LOreal Professional Lancme Paris Biotherm Kiehls Giorgio Armani Redken Ralph Lauren Diesel and etc. Figure1: Target Group OF LOreal LOreal target group for their products are consumers products, professional products, luxury products. The targeted sectors or people for every group are different. Under consumer products come teenagers and women, professional products consumers are hair salons or the hair specialist shops (Charlier, Dejean Donnay, 2001). LOreal before developing any product do research and analyze the market requirement. LOreal develops their every product considering everyone. LOreal group before making changes in their old product do market research and then according to the market and there consumers requirement make changes. The mission of LOreal is as:- Mission- LOreal mission explanation as LOreal defines beauty as universal i.e. the researcher of LOreal consider everyone while creating any group (Costello, 2011). The products in development section of LOreal are created taking in consideration all the people of different age group and different professions. LOreal consider beauty as a language offered by the company to all women and men worldwide for the best products which they love using (Edwards, 2005). Beauty is explained as a science by LOreal which helps there product consumers to maintain their skin, hair (Egbeleke, 2014). By developing products as per the market and consumers requirement LOreal try to make innovation or changes in its product. The changes or any new product is created by the development team of the group taking into consideration the changes in consumers demand (Flouris Kucuk Yilmaz, 2011). LOreal also explains beauty as a commitment on the basic of diversity, richness and the complementarities of their brand portfolio (Fowler, 2014). Commitment means that the LOreal group is giving the best quality product to their consumers so that the always get positive result after using. The commitment of delivering best product to their consumer is more important rather than increasing their profit share. Findings and sustainability model of company The main policy on which LOreal group work is to provide their consumers best quality products without harming the nature and environment (Hast, 2007). The organizational culture is also responsible for sustainability development of LOreal. The products delivered by the company are worldwide, so the objective of developing any product should be done by taking into consideration the market and customers requirement (Yigitcanlar Dur, 2010). The sustainability of LOreal means the ability of the company required for achieving their present needs without sacrificing their future needs (Hayhow, 2011). The ability of LOreal Group for achieving their present needs which they decided without ignoring their future needs. Different sustainability model used by LOreal are:- 3-legged stool model 3-overlapping circle model 3-nested dependencies model 3 legged stool model- Stool has three legs and all three legs explain different factors which are important for a company to operate properly. This model explains the three main factors of the company i.e. Economic- The first leg of the model is used by LOreal to explain the economic condition of the nation in which company is situated. By the help of economy we explains the condition of jobs i.e. good or bad, fair wages to be given by company to their employees, security, infrastructure and the policy related to fair trade (Jacques Kepos, 2010).Operation of LOreal affect economy of the nation in positive and negative manner. If company is having profit then the nation economy will be positively affected but if company faces loss economy of nation will be negatively affected. Environmental- The company should operate without affecting the environment. LOreal group has to work according to the law of governments regarding environment and their operation. Environment factor is used to define the pollution done by the company while operation, waste, renewable energy and the conservation energy used by LOreal for production (Keitumetse, 2013). LOreal should always try to work as per the rules and regulation. The environment should never be disturbed or harmed by their production cycle. Social Social factor is defined by the third leg of the stool which explains working condition of the company, health services provided by company to their employees, education service or training service provided by company (Klein, 2010). The culture, community and the social factor of the company is also explained in this factor. Social factor consist of the society in which LOreal is working ie the surrounding people and the workforce. Figure 2: 3 legged sustainability model of LOreal 3 overlapping circle model- The overlapping circle model of LOreal is used to explain the sustainability of the company with intersection of economy, society and environment. Depending on company profit share among all these 3 factors the model is resized (Yigitcanlar Dur, 2010). Among economy, society and environment whose involvement in profit of the company is more will be shown with large circle. Companys economy exists independently and it is never mixed by society and environment of the company. But the needs of company can only be attained or fulfilled by considering all three factors together so that the future needs are not affected. This model of sustainability is used by LOreal to identify the level of sustainability in comparison of economy, society and environment. Figure 3: 3 Overlapping Circle Model of LOreal 3 Nested Dependencies Model- This model of sustainability is used to show the dependency of economy, society and environment on each other and on company. The society which LOreal discusses in this model is surrounding, people and the employees of the company (Willard, 2009). Society is depending on environment for goods and the services provided by them and likewise economy is related to society. Economy of the company is completely dependent on their society i.e. the employees and consumers. Figure4: 3 Nested Dependencies Model OF LOreal Company uses different model of sustainability to know there dependencies and relation among environment, society and economy (Sarcina, Consoli, Tomassini Cavicchiolo, 2011). Sustainability study is done to know the ability of the company for fulfilling their present needs by considering their future needs also. Sustainability model is useful in LOreal to determine the target and forecast the future target regarding sales, profit and etc. Analysis The sustainability by LOreal is explained as the ability of company for achieving their present needs by considering their future needs also. The sustainability requirement by LOreal can only be fulfilled with help of good leader. Leaders help their sub ordinates to work better for achieving their goals and objectives (Loreal-finance.com, 2015). Companys goals can only be achieved when every employee perform well and work in a group or team for a common goal. There are various groups present in LOreal who work for common goal but the decided target can only be achieved by group when leaders motivate them for working (Loreal.co.in, 2015). To define sustainability growth LOreal uses different model which describes their growth in relation to economy, society and environment in which they are working. Conclusion This reflective report is done on LOreal. LOreal is one of the best known worldwide brand for their beauty products (Sanford, 2011). The report is also having analysis of sustainability of LOreal and sustainability model used by the company in relation to economy, environment and society. The factors which affect the sustainability of the company are also discussed here. LOreal mission in relation to their sustainability is explained. There is a brief discussion on history of the company and there different brands which are present in worldwide market. References Behance.net,. (2015). Behance. Retrieved 26 February 2015, from https://www.behance.net/gallery/7620553/LOREAL-SS-2013-Brochure Charlier, E., Dejean, K., Donnay, J. (2001). To Accompany a School Project: A reflective analysis. Reflective Practice, 2(3), 331-344. doi:10.1080/14623940127339 Costello, P. (2011). Effective action research. London: Continuum. Edwards, A. (2005). The sustainability revolution. Gabriola, BC: New Society Publishers. Egbeleke, A. (2014). Strategic Corporate Responsibility and Sustainability Performance Management Model. Journal Of Management And Sustainability, 4(2). doi:10.5539/jms.v4n2p92 Flouris, T., Kucuk Yilmaz, A. (2011). Risk management and corporate sustainability in aviation. Burlington, Vt.: Ashgate. Fowler, K. (2014). Developing and Managing Embedded Systems and Products. Burlington: Elsevier Science. Hast, A. (2007). International directory of company histories. Chicago: St. James Press. Hayhow, J. (2011). Breaking Through the Barrier. Cork: BookBaby. Jacques, D., Kepos, P. (2010). International directory of company histories. Detroit, Mich.: St. James Press. Keitumetse, S. (2013). Cultural Resources as Sustainability Enablers: Towards a Community-Based Cultural Heritage Resources Management (COBACHREM) Model. Sustainability, 6(1), 70-85. doi:10.3390/su6010070 Klein, J. (2010). Creating interdisciplinary campus cultures. San Francisco, CA: Jossey-Bass/Association of American Colleges and Universities. Loreal.co.in,. (2015). L'Oral India. Retrieved 26 February 2015, from https://www.loreal.co.in/ Loreal-finance.com,. (2015). L'Oral Finance : Annual Report 2013. Retrieved 26 February 2015, from https://www.loreal-finance.com/eng/annual-report Sanford, C. (2011). The responsible business. San Francisco: Jossey-Bass. Sarcina, R., Consoli, F., Tomassini, M., Cavicchiolo, E. (2011). The Reflect OR project: background to the special issue. Reflective Practice, 12(2), 151-158. doi:10.1080/14623943.2011.561527 Willard, B. (2009). The sustainability champion's guidebook. Gabriola Island, BC: New Society Publishers. Yigitcanlar, T., Dur, F. (2010). Developing a Sustainability Assessment Model: The Sustainable Infrastructure, Land-Use, Environment and Transport Model. Sustainability, 2(1), 321-340. doi:10.3390/su2010321 Yigitcanlar, T., Dur, F. (2010). Developing a Sustainability Assessment Model: The Sustainable Infrastructure, Land-Use, Environment and Transport Model. Sustainability, 2(1), 321-340. doi:10.3390/su2010321